On Instagram, you’ll find the ‘link in bio’ in the short description at the very top of a user’s profile. (Links in Instagram Stories used to be restricted to accounts with more than 10,000 followers, but now, they’re available to anyone.) Where is the Instagram link in bio? Using a link in bio is one of the easiest ways Instagram and TikTok creators can send people off-platform. Spoiler: saying “link in bio” actually increased our engagement and reach, but you can watch this video to see the details:
Some rumors claim that saying “link in bio” in your Instagram posts reduces reach and engagement, so we ran an experiment to test the theory. Once there, creators draw attention to the link by mentioning it in the content they post. … or all of the above (more on this later).Īnyone can add a link to their bio on Instagram, and any Business account holder can add one to their TikTok. Most creators use their Instagram and TikTok bio link to send viewers to one of six things:
Creators on Instagram and TikTok use the phrase in posts to tell their audience they can find more information by clicking the URL in their bio. “Link in bio” refers to the URL in the bio section of most social media profiles. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
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